Consulting

Mary Donato, President of Applied Principles, have over 30+ years of experience in sales, marketing and strategy.  Her knowledge of Inside Sales started when she took over a Telesales pilot program at Xerox and grew it to 1200 Inside Sales reps Worldwide generating over $1.2B in revenue. 

Her passion for Inside Sales became a consulting practice in 2004.  She knows what it takes to drive significant revenue while reducing cost of sales.  Mary has started Inside Sales channels for many companies including Xerox, ADP, Sun Microsystems, Travelocity, Ryder Systems, and Biomet 3i.  She has also worked with existing Inside Sales teams to improve efficiencies at Dun & Bradstreet, WorldPay, Citrix, Lexmark, Office Depot and HP to name a few.  

Contact Applied Principles today to see how we can help your firm improve your market coverage and grow revenues!